Research Technology Archives

Childrens Media Conference 2019 - Hook Research

05/06/2019

Children’s Media Conference 2019 – How should Youth Brands Use Audio?

Hook will be heading to the Children's Media Conference 2019 to host a panel conversation about the impact of kids spoken-word audio content (podcasts, smart speakers, voice, and audiobooks) on the wider youth media landscape - a conversation that will be built on the back of a piece of proprietary…

Sam

Semiotic Analysis

21/02/2018

What exactly is Dark Social and why should brands care? – Talking Human

For our latest Talking Human video, Hook Research sat down with Jonathan Sebire from Signify to better understand Dark Social - what it is, how it impacts the news cycle, and why brands should care about shedding light on this space. What is dark social? "Dark Social is essentially anything,…

Sam

Media Research Teen & Youth

12/02/2018

3 Big Takeaways from the 2018 MRS Social Media Summit

Last week Hook Research attended the 2018 MRS Social Media Summit, and spent a fantastic day listening to stimulating talks about the current social media landscape and brands’ places within it. Running throughout the collection of interesting topics were three big themes that we will certainly be thinking about over…

Debbie

Qualitative Market Research

06/12/2017

3 Big Takeaways from the MRG Conference 2017 ‘Body of Evidence’

We’re back and buzzing from a day of exciting talks at the MRG Conference 2017! From prediction markets to galvanic skin responses and Christmas pornography (we've hidden a great little tweet from Tim Barber, BDRC at the end of the blog) - there was lots to soak up from this…

Debbie

Qualitative Market Research

26/11/2017

The VoxBox: a new way to track engagement with video content

Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox - a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look at this video to see the VoxBox in action: http://vimeo.com/244455264…

Sam

07/11/2017

Big Data, AI, and Market Research: Keeping us Foxy

A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of data has done is allow us to better…

Nick

Hook News

25/10/2017

Introducing Social Intelligence – where AI meets Qualitative Research

At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence - overcoming the limits of social listening The best research and strategy is grounded in meticulous and…

The Hook Team

Qualitative Market Research

19/10/2017

Here comes GDPR: The changing face of qualitative recruitment

Francesca is the Field Manager at Hook Research. In the midst of double-checking that our processes and forms are up-to-date per the new GDPR guidelines, she took some time to sit down with us and talk about the evolution of qualitative recruitment throughout her career and what changes might be coming down…

The Hook Team

Qualitative Market Research

02/05/2017

Using Social Media Listening to Power Up Programme Research

Social media listening offers a powerful way to expand the scope of any programme research and more fully connect with audiences around the world. In 2016, 9 out of 10 British 16-24 year olds regularly logged into some form of social media. But it wasn’t just young people using these services:…

Sam

Media Research

28/03/2017

Listening to Your Audience: what we can’t Learn from Netflix

Netflix is the news again. (Is it ever not?) This weekend's Times Magazine featured a glossy profile of everyone's favourite TV 'disrupter' by Janice Turner. Laced with mild scepticism (especially enjoyable are her attempts to get Netflix execs to admit there might be a difference between reading a book and…

The Hook Team

Children’s Media Conference 2019 – How should Youth Brands Use Audio?

The VoxBox: a new way to track engagement with video content

Here comes GDPR: The changing face of qualitative recruitment

Listening to Your Audience: what we can’t Learn from Netflix

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