by Debbie | Dec 12, 2019 | Semiotic Analysis
Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one... 
by Debbie | Sep 20, 2019 | Semiotic Analysis
Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from specialist music scenes to political news. We are fascinated by the underlying meaning of emerging trends. In this blog, Lucy (one of our... 
by Sam | Oct 26, 2016 | Semiotic Analysis
Musique Concrete is a composition technique that mixes raw recordings of sounds – squeeky hinges, rusty doorknobs – into celestial, eerie music. Tape loop artist Robin the Fog – one half of Musique Concrete group Howlround – met with Hook Research to talk... 
by Sam | Sep 27, 2016 | Semiotic Analysis
For our latest Talking Human video, Hook Research interviewed Phil Hilton – Editorial Director for Shortlist Media – about how the internet has had an impact on the voice of modern journalism. Finding a voice in modern journalism “I’m...
