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Semiotics Archives - Hook Research

New Escapism - Covid & the Consumer
Covid & the Consumer
31/07/2020

Covid & the Consumer: how lockdown re-wrote the meaning of escapism

Escapism has long been a driving force for consumer behaviours. The need to seek distraction and relief from the unpleasant realities of the world influences everything: from the media we watch and the products we buy, to where we travel. ‘Escapism’ in many ways has become a marketing by-word for…
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Secret Messages Behind this Year's Christmas Adverts
Semiotic Analysis
12/12/2019

Noëlstalgia: The secret messages behind this year’s Christmas adverts

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one of our semiotic specialists) explores the semiotic meaning of…
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Womxn - How Language Got Woke - Hook Research
Semiotic Analysis
20/09/2019

Womxn vs women: How modern language is getting woke

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from specialist music scenes to political news. We are fascinated by the underlying meaning of emerging trends. In this blog, Lucy (one of our semiotic specialists) briefly explores how semiotics can…
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musique concrete - Hook Research
Semiotic Analysis
26/10/2016

Hearing Hidden Worlds – An Interview with a Musique Concrete Artist

https://vimeo.com/188876277 Musique Concrete is a composition technique that mixes raw recordings of sounds - squeeky hinges, rusty doorknobs - into celestial, eerie music. Tape loop artist Robin the Fog – one half of Musique Concrete group Howlround – met with Hook Research to talk about his work and the process behind creating his…
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Semiotic Analysis
27/09/2016

Finding a Voice: Modern Journalism in the Digital Age

https://vimeo.com/184350805   For our latest Talking Human video, Hook Research interviewed Phil Hilton - Editorial Director for Shortlist Media - about how the internet has had an impact on the voice of modern journalism. Finding a voice in modern journalism "I'm Phil Hilton - I'm the editorial director of Shortlist…
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Semiotic Analysis
02/08/2016

Solving crosswords, semantics, and other human puzzles

Solving crosswords - particularly, cryptic crosswords - is a uniquely British phenomenon. Crosswords' history - and the myth-making around them - is tied not just to titles but to people, personalities and professions who symbolise the eccentricity of the Briton. This reputation is based in fact (the recruitment of solvers to…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.