by Sam | Apr 13, 2020 | Kids Media
What do young people think about the vast number of new audio products available to them? That’s a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful...
by Sam | Apr 7, 2020 | Creator Conversations
We’re riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of...
by Sam | Mar 6, 2020 | Creator Conversations, Kids Media
Today’s children’s audio market is a rapidly growing space – from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has...
by Debbie | Nov 6, 2019 | Creator Conversations
Here at Hook we are fascinated with all things audio. Most recently we have been looking into emerging apps set to shake up the traditional role of podcasts. We spoke to Jonathan Wilson, the creator of Podcast Alarm, about the challenges that come with creating an...
by Debbie | Sep 24, 2019 | Kids Media
At Hook, we love podcasts (particularly kids podcasts). So we thought it would be interesting to have a chat with young audio fans, podcast makers, and media brands to see what they think are the best podcasts for kids right now – take a look at (and have a...