Smart Speakers Archives - Hook Research

Kids Audio Landscapes - Hook Research - Podcasts, Smart Speakers, Audio Books

13/04/2020

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…

Sam

Wunder - Childhood Development Smartspeaker

Creator Conversations

07/04/2020

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…

Sam

Yoto Player Interview - Speaker for Kids

Creator Conversations Kids Media

06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…

Sam

Creator Conversations

06/11/2019

Creating an Audio App for the Everyday – Jonathan Wilson on Podcast Alarm

Here at Hook we are fascinated with all things audio. Most recently we have been looking into emerging apps set to shake up the traditional role of podcasts. We spoke to Jonathan Wilson, the creator of Podcast Alarm, about the challenges that come with creating an app, the benefits of…

Georgia

Kids Media

24/09/2019

Are these the best podcasts for kids? They’re certainly our favourites…

At Hook, we love podcasts (particularly kids podcasts). So we thought it would be interesting to have a chat with young audio fans, podcast makers, and media brands to see what they think are the best podcasts for kids right now - take a look at (and have a listen…

Georgia

Creator Conversations Kids Media

18/07/2019

Christopher Renshaw on Composing Kids Music for Children’s Brands

Here at Hook Research we have been taking a closer look at the exciting landscape of youth audio (kids music, podcasts, smart speakers and audiobooks) and asking creatives in this industry to give us their take on what it's like to create content for kids. At The Children's Media Conference…

Sam

Hook News Kids Media

10/07/2019

The Future of Kids Audio – a chat with the BBC, Sony Music, & Penguin

Last week we here at Hook Research headed to the Children’s Media Conference 2019 to host a panel that explored the impact of kids audio content – podcasts, smart speakers and audio books – on the youth media space with experts from across the industry. Our expert panel consisted of:…

Sam

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Creating an Audio App for the Everyday – Jonathan Wilson on Podcast Alarm

Are these the best podcasts for kids? They’re certainly our favourites…

Christopher Renshaw on Composing Kids Music for Children’s Brands

The Future of Kids Audio – a chat with the BBC, Sony Music, & Penguin

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