by The Hook Team | Sep 11, 2023 | Kids Media, Teen & Youth
As promised, following our recent post and in response to The Guardian’s top 50 kids’ shows to binge over the summer… we have the non-animated male leads. A lot of tough choices and some disagreements here at Hook Towers… especially over The... 
by Sarah Wakeling | Jul 14, 2023 | Social Media
Hook Research are trusted by a range of digital first brands to help them understand how young audiences use their products. Our work covers online entertainment in the form of gaming, assessing both the positives and negatives experienced by young audiences. On the... 
by Sarah Wakeling | Mar 20, 2023 | Social Media, Teen & Youth
With Neurodiversity Celebration Week being the 13th – 19th March, Hook decided to look at how increased societal understanding of Neurodiversity is leading to an environment where stereotypes are challenged, and people are recognised, as much as criticised, for their... 
by Sian Toop | Feb 27, 2023 | Social Media, Teen & Youth
There is no category of the bookshop that is as fascinating as Young Adult Fiction and undoubtedly, the ever-changing YA category is an exciting space in publishing today. Over the past 5 years, YA fiction print sales have increased by 48.2% since 2018, and the... 
by Lauren | Nov 30, 2022 | Creator Conversations
“I would like you to cast your mind back to the 4th century AD…” Willie Gevertz is an expat-New Yorker with a flair for the arts. Via Bosnia, South Africa, Australia, and the UK he’s now settled in a small village on the Danube in Hungary with...
