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Social Media Archives - Hook Research

Boxy Girls
Brand StrategyKids Media
17/01/2019

Boxy Girls – Unboxing Kids Trends in 2019

With Christmas over and the new year firmly underway, one gift kids have been receiving this festive period represents current kids trends better than any other – Boxy Girls. At first glance, Boxy Girls might seem no different from the innumerable other brands in your average toy shop. Bratz, Barbie…
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Social Media Trends in 2019
Media Research
17/12/2018

Fully Transparent & Shoppable? Social Media Trends in 2019

What will be the biggest social media trends in 2019? Hook investigates the innovations that are set to take over social media platforms in the coming year. 2018 has been a transformative year for social media. With mass security breaches, data scandals and world leaders airing their disputes for all…
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Kids MediaMedia Research
12/11/2018

Viral kids songs – earworms for adults and kids alike

In the past few years a massive trend has been sweeping across YouTube – Viral Kids Songs. This trend isn’t brand new, of course, as YouTube has been known for its viral content since its launch back in 2005. Iconic videos like Charlie Bit My Finger, Chocolate Rain and Numa…
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Shoppable Content - Hook Research
Media Research
02/10/2018

Amazon’s New Shoppable Content: Innovative or Just Hyped-up Teleshopping?

It is undeniable that product placement is increasingly influencing consumers’ purchasing habits. From Coronation Street to Love Island, it seems hard to get away from brand endorsements and promotional content on TV today. And now, brands are gearing up to integrate the viewing and shopping experiences with shoppable content. Amazon is…
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Social Media Influencers
Brand Strategy
31/08/2018

Social Media Influencers – the magic key to solve brand woes?

It's 2018 and the media landscape is unrecognisable compared to what it once was. SVOD services have replaced Blockbuster, Instagram has replaced photo booths and now social media influencers are taking over the celebrity sphere. For those of you that haven't been paying attention, social media influencers are people (or…
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Phone
Consumer Insight
27/07/2018

3 reasons Twitter Moments stands out as an alternative news source

10 minutes of scrolling through Twitter Moments at my desk this afternoon has given me the breaking news of Samira’s departure from Love Island, an overview of the heightened security around Trump’s visit to London and has shown me a viral video of a girl voguing at London Pride dressed…
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Where to, Britain - Hook Research
Brand StrategyMedia Research
19/06/2018

Where to, Britain? – Is Uber’s new branded content a success?

Where to, Britain? is a 6-part documentary series created by Channel 4 and Uber, showcasing vignettes about the ride-hailing app’s drivers and riders – you may have seen one or two of them on All4 or YouTube. These videos have shown up at the end of a contentious year for…
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New and proven media
Media Research
12/06/2018

Striking a balance between new and proven media in the UK

Houseparty, Snapchat, Podcasts, YouTube - there are many different ways that UK audiences can now consume content and engage with the brands they love. But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past - making sure…
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Children's Media Conference 2018
Kids Media
29/05/2018

Children’s Media Conference 2018 – Big Lessons from Niche Memes

We're proud to announce that Hook Research will be hosting a panel at the Children's Media Conference 2018, exploring how brands can keep on top of new and emerging kids trends. Our co-founder, Nick Fisher, will be moderating the discussion and joining us on the stage will be: Marc Goodchild, Head of…
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Brand StrategyKids Media
30/04/2018

Brands using memes: Keeping up with youth trends in 2018

Here at Hook Research we’re fascinated by the evolution of language and the myriad different ways people of all ages are communicating in 2018. In the past 10 years emojis, hashtags, acronyms and memes have become key methods of expression, and slang and shortcuts are now fundamental to the way…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.