Social Media Archives - Page 5 of 5

Creating a Successful Blog - Hook Research

26/10/2016

Young People and Blogging: Creating a Successful Blog

Hook Research recently had the pleasure of attending Stylist Live, where with hordes of other digitally savvy women, we assembled to hear Natasha Courtenay-Smith, author of The Million Dollar Blog, talk about taking blogging from a part-time hobby to a full-time job. As we sat there amongst a crowd of…

The Hook Team

Media Research

07/10/2016

Not just a stab in the dark: tracking the bloody rise of the True Crime genre

“The human heart being what it is, murder was a theme not likely to darken and yellow with time” – Truman Capote, Interview on In Cold Blood, 1966 I’m ashamed to admit that I was a late convert to True Crime. Intending to kill a quick hour, I plugged into…

Sam

Media Research

04/10/2016

The Power of Stories: Creating Conversations around Mental Health

“Every time I read a great book I felt I was reading a kind of map, a treasure map, and the treasure I was being directed to was in actual fact myself” – Matt Haig, Reasons to Stay Alive, on how reading helped him through a crippling period of depression. At…

The Hook Team

Semiotic Analysis

27/09/2016

Finding a Voice: Modern Journalism in the Digital Age

https://vimeo.com/184350805 For our latest Talking Human video, Hook Research interviewed Phil Hilton - Editorial Director for Shortlist Media - about how the internet has had an impact on the voice of modern journalism. Finding a voice in modern journalism "I'm Phil Hilton - I'm the editorial director of Shortlist…

Sam

Consumer Insight

26/08/2016

How many Millennials does it take to build an echo chamber?

I want to be a bit pedantic just for a moment. Post-Brexit I heard quite a bit about the ‘echo chamber’: many have spoken about how Millennials were so caught up in an echo chamber of social media and liberal friend groups that they failed to fully participate in the referendum.…

Sam

market research techniques 2 - Hook Research

Qualitative Market Research

23/08/2016

Success in Shyness – Market Research techniques for shy participants

Shy people are often very creative and thoughtful, expressing through writing, art and music what they find difficult to express in words. However, modern market research techniques often fail to bring these characteristics to the surface. Shyness and diffidence are not qualities one naturally looks for in a research participant…

Nick

Brand Strategy Hook News Media Research

04/08/2016

What makes a great brand voice? – Thoughts from Hook’s new starters

Exciting times in Hook's office as we have two new starters - Jess and Sam! To introduce them both, we've asked them to tell us a bit about their favourite brand voice, and what that says about the organisation behind it. Let’s be frank, Frank is a bit of a…

The Hook Team

Media Research

23/06/2016

Who needs experts? – Brexit & Post-Truth Politics in the Media

“People in have had enough of experts,” and for Michael Gove that’s why the cold response to the Leave campaign message amongst heavy-hitting economists is a reason to vote for Brexit. It’s easy to scoff, but in a landscape dominated by social media glitterati, the wisdom of crowds, and “post-truth” politicians, could…

Nick

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Social Media Archives - Page 5 of 5 - Hook Research

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