by Sian Toop | Jun 1, 2023 | Media Research, Social Media, Teen & Youth
We all know the importance of regular exercise, yet teenage girls are finding periods problematic when it comes to sport. Research by Greater Manchester Moving found that 42% of 14-16 year old girls said that their period stops them taking part in sport during the... 
by The Hook Team | Jul 24, 2019 | Media Research
Can you name 5 players in women’s sport? How about 10? Now, think about it – how long would it take you to come up with the names of 10 men in sport? This question alone can tell a story about the undervalued history of women’s sport. Traditionally, men’s sport has... 
by Nick | Sep 4, 2017 | Semiotic Analysis
‘Football matters, as poetry does to some people and alcohol does to others… Football is inherent in the people… There is more eccentricity in deliberately disregarding it than in devoting a life to it. The way we play the game, organize it and reward it reflects the... 
by Sam | Dec 22, 2016 | Semiotic Analysis
For the latest in our Talking Human series, Hook Research spoke to dancer and choreographer Yukiko Masui about her latest dance piece It Takes Two Too, in which she pushes the boundaries of gender in dance in order to better illuminate the limits she witnesses within... 
by Nick | Jul 14, 2016 | Media Research
Anyone who has done research with men in the recent past knows pro wrestling TV, and WWE in particular, is a very big deal. And there’s a pretty clear reason for this: wrestling’s combination of soap opera plots and computer game progression offers a universal appeal...
