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Sports Archives - Hook Research

Media Research
19/09/2019

The Hook Up (Hook’s Media Newsletter)

Every month, we at Hook sit down and create our Hook Up – a monthly newsletter composed of the most interesting things in the media landscape (combined with some of our own thoughts as well)! Not yet convinced? Take a look at this one – it’s a newsletter we sent…
Semiotic Analysis
04/09/2017

Believing is Seeing: Sports Imagery and Semiotics

‘Football matters, as poetry does to some people and alcohol does to others… Football is inherent in the people… There is more eccentricity in deliberately disregarding it than in devoting a life to it. The way we play the game, organize it and reward it reflects the kind of community…
gender in dance - Hook Research
Semiotic Analysis
22/12/2016

How Strict is Strictly? Pushing the Boundaries of Gender in Dance

https://vimeo.com/196615093 For the latest in our Talking Human series, Hook Research spoke to dancer and choreographer Yukiko Masui about her latest dance piece It Takes Two Too, in which she pushes the boundaries of gender in dance in order to better illuminate the limits she witnesses within society as a whole. How can dance…
Pro wrestling TV - Hook Research
Media Research
14/07/2016

In the Ring: What Brands Can Learn from Pro Wrestling TV

Anyone who has done research with men in the recent past knows pro wrestling TV, and WWE in particular, is a very big deal. And there’s a pretty clear reason for this: wrestling’s combination of soap opera plots and computer game progression offers a universal appeal that spans ages from…
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.