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Sports Archives - Hook Research

Women's Sport
Media Research
24/07/2019

No Longer On The Sidelines: Women’s Sport Isn’t Playing Around

Can you name 5 players in women’s sport? How about 10? Now, think about it – how long would it take you to come up with the names of 10 men in sport? This question alone can tell a story about the undervalued history of women’s sport. Traditionally, men’s sport…
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Semiotic Analysis
04/09/2017

Believing is Seeing: Sports Imagery and Semiotics

‘Football matters, as poetry does to some people and alcohol does to others… Football is inherent in the people… There is more eccentricity in deliberately disregarding it than in devoting a life to it. The way we play the game, organize it and reward it reflects the kind of community…
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gender in dance - Hook Research
Semiotic Analysis
22/12/2016

How Strict is Strictly? Pushing the Boundaries of Gender in Dance

https://vimeo.com/196615093 For the latest in our Talking Human series, Hook Research spoke to dancer and choreographer Yukiko Masui about her latest dance piece It Takes Two Too, in which she pushes the boundaries of gender in dance in order to better illuminate the limits she witnesses within society as a whole. How can dance…
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Media Research
12/08/2016

Hijabs and High Jumps: Sexism in sports commentary at Rio 2016

Over the past week, there has been a lot of noise in the news about women in the Olympics – but, sadly, much of this has nothing to do with their sporting successes. Attention grabbing headlines have devoted more words to the amount of skin showed by the female athletes…
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2016 Olympics Opening Ceremony 2 - Hook Research
Media Research
09/08/2016

A Sustainable 2016 Olympics Opening Ceremony – Success or Failure?

With all of the negative news around this year’s Olympics in Rio de Janeiro, it’s finally nice to hear about something a bit more up-lifting. Like the various bits of rubbish bobbing throughout Rio’s Marina da Glória, bribery, poverty, doping scandals, and shoddy construction work have equally polluted the headlines…
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Pro wrestling TV - Hook Research
Media Research
14/07/2016

In the Ring: What Brands Can Learn from Pro Wrestling TV

Anyone who has done research with men in the recent past knows pro wrestling TV, and WWE in particular, is a very big deal. And there’s a pretty clear reason for this: wrestling’s combination of soap opera plots and computer game progression offers a universal appeal that spans ages from…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.