by Sam | Feb 21, 2018 | Semiotic Analysis
For our latest Talking Human video, Hook Research sat down with Jonathan Sebire from Signify to better understand Dark Social – what it is, how it impacts the news cycle, and why brands should care about shedding light on this space. What is dark social?... 
by Sam | Feb 28, 2017 | Semiotic Analysis
What can we learn from Shakespeare in the modern day? From Twitter groups that elevate the under-represented to podcasters bonding over guilty pleasures, community building and belonging are topics that have dominated recent conversations with respondents. At Hook... 
by Sam | Jan 27, 2017 | Semiotic Analysis
As President Donald Trump continues to eschew traditional press meetings for more incendiary tweets, we at Hook Research spoke to Sam Mesquita – social director at a London marketing agency – about the way social media now challenges power structures, the... 
by Sam | Dec 22, 2016 | Semiotic Analysis
For the latest in our Talking Human series, Hook Research spoke to dancer and choreographer Yukiko Masui about her latest dance piece It Takes Two Too, in which she pushes the boundaries of gender in dance in order to better illuminate the limits she witnesses within... 
by Debbie | Nov 24, 2016 | Consumer Insight
We all know the scene – a folded back duvet, a tray of coffee and the Sunday papers, with a happy couple wrapped up in silky pyjamas. The ‘ Easy Like Sunday Morning ’ theme was a selling point for mattress companies and home ware stores everywhere in the 90s. Yet...
