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Talking Human Archives - Hook Research

Pret - Brand Strategy
Brand StrategyHook News
17/04/2018

Creating a Compassionate Brand: Thoughts from Hook’s New Starter

Imogen is Hook's new content and strategy executive. At Hook Research, we're always thinking about the brands that inspire and challenge us. To get her started, we've asked Imogen to share her thoughts on a brand that is getting her excited in 2018. Finding compassion among the cappuccinos The first…
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Dark Social - Hook Research
Semiotic Analysis
21/02/2018

What exactly is Dark Social and why should brands care? – Talking Human

For our latest Talking Human video, Hook Research sat down with Jonathan Sebire from Signify to better understand Dark Social - what it is, how it impacts the news cycle, and why brands should care about shedding light on this space. What is dark social? "Dark Social is essentially anything,…
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2017 Year in Review - Hook Research
Hook NewsQualitative Market Research
18/12/2017

Hook Research in 2017: a Year in Review

As the year comes to a close, we've been looking back at the many different projects we've been lucky enough to work on in 2017. To celebrate we thought we'd share some of our favourite stats from the past 365 days at Hook Research. Take a look below! 2017 was a…
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Shakespeare and Migration - Hook Research
Semiotic Analysis
28/02/2017

The Art of Displacement: Exploring Shakespeare and Migration

What can we learn from Shakespeare in the modern day? From Twitter groups that elevate the under-represented to podcasters bonding over guilty pleasures, community building and belonging are topics that have dominated recent conversations with respondents. At Hook Research, we recently had a chance to speak with Arne Pohlmeier, a theatre director who is tackling these themes…
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Digital Democracy - Hook Research
Semiotic Analysis
27/01/2017

New Digital Democracy? Tweeting in the Age of Trump

As President Donald Trump continues to eschew traditional press meetings for more incendiary tweets, we at Hook Research spoke to Sam Mesquita - social director at a London marketing agency - about the way social media now challenges power structures, the ability of hashtags to unite disparate, like-minded individuals, and the…
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gender in dance - Hook Research
Semiotic Analysis
22/12/2016

How Strict is Strictly? Pushing the Boundaries of Gender in Dance

https://vimeo.com/196615093 For the latest in our Talking Human series, Hook Research spoke to dancer and choreographer Yukiko Masui about her latest dance piece It Takes Two Too, in which she pushes the boundaries of gender in dance in order to better illuminate the limits she witnesses within society as a whole. How can dance…
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Consumer Insight
24/11/2016

Easy Like Sunday Morning: the Art of Human Moments

We all know the scene – a folded back duvet, a tray of coffee and the Sunday papers, with a happy couple wrapped up in silky pyjamas. The ‘ Easy Like Sunday Morning ’ theme was a selling point for mattress companies and home ware stores everywhere in the 90s.…
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Talking Human - Hook Research
Hook NewsQualitative Market Research
17/11/2016

What is Talking Human? – Changing perspectives to generate new insights

The most meaningful insights about culture, life and the brands/products that matter come when people are Talking Human i.e. when they’re engaging in passionate dialogues about the things they care about - giving us, as researchers, brief glimpses into the weird and wonderful hidden worlds that they inhabit and understand. https://vimeo.com/188876277 It…
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musique concrete - Hook Research
Semiotic Analysis
26/10/2016

Hearing Hidden Worlds – An Interview with a Musique Concrete Artist

https://vimeo.com/188876277 Musique Concrete is a composition technique that mixes raw recordings of sounds - squeeky hinges, rusty doorknobs - into celestial, eerie music. Tape loop artist Robin the Fog – one half of Musique Concrete group Howlround – met with Hook Research to talk about his work and the process behind creating his…
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Semiotic Analysis
27/09/2016

Finding a Voice: Modern Journalism in the Digital Age

https://vimeo.com/184350805   For our latest Talking Human video, Hook Research interviewed Phil Hilton - Editorial Director for Shortlist Media - about how the internet has had an impact on the voice of modern journalism. Finding a voice in modern journalism "I'm Phil Hilton - I'm the editorial director of Shortlist…
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This information will never be shared with third parties.