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TV Research Archives - Hook Research

women-of-the-world-festival-2019
Media Research
13/03/2019

3 Big Takeaways from the Women of the World Festival 2019

This year, The Women of the World Festival celebrated its ninth year of highlighting the achievements of women and unpacking the obstacles that stop them from reaching their full potential (you can read a bit more about the festival here). To get involved in this powerful and important conversation, Hook…
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Sex Education
Media Research
13/02/2019

The United Kingdom of Netflix: Here Comes One-Size-Fits-All Media

Last week, as I was aimlessly scrolling through Netflix, lazily allowing my eyes to pass over Oscar-nominated box office smash here, internationally-acclaimed crime drama there, I came across an original show called Sex Education. This struck me as a rather odd title to begin with – I wondered whether the…
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Urban comedy
Consumer InsightMedia Research
24/01/2019

Mandem Media: ‘Comedy Has Never Been This Peng’

Mo recently joined our growing team at Hook. In his first blog, he shares his insights into the increasing popularity of what he terms 'DIY Urban Comedy'.  ‘‘All the suit wearing guys in cities can't stand us. They don't understand us. When we speak in slang like this. You get…
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Media Research
04/12/2018

I’m A Celebrity Get Me Out of Here – How Reality TV Escaped Its Nasty Past

­If asked about the main components of a hit reality show, most people might suggest celebrity spats, humiliating tasks and plenty of controversy. And while the tasks on this year’s series of I’m A Celebrity Get Me Out Of Here have been sufficiently testing for contestants, the show has a…
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Shiro's Story
Media Research
17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…
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Shoppable Content - Hook Research
Media Research
02/10/2018

Amazon’s New Shoppable Content: Innovative or Just Hyped-up Teleshopping?

It is undeniable that product placement is increasingly influencing consumers’ purchasing habits. From Coronation Street to Love Island, it seems hard to get away from brand endorsements and promotional content on TV today. And now, brands are gearing up to integrate the viewing and shopping experiences with shoppable content. Amazon is…
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Collaborative Co-Branding
Media Research
18/07/2018

Collaborative co-branding: Media Brands’ Response to Digital Disaster

It's no secret that traditional media outlets are under threat - and with many of our clients operating in this space, it's something that we at Hook Research are thinking about regularly. The rise of interactive digital platforms is posing a challenge to both television and print media, harming their…
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Where to, Britain - Hook Research
Brand StrategyMedia Research
19/06/2018

Where to, Britain? – Is Uber’s new branded content a success?

Where to, Britain? is a 6-part documentary series created by Channel 4 and Uber, showcasing vignettes about the ride-hailing app’s drivers and riders – you may have seen one or two of them on All4 or YouTube. These videos have shown up at the end of a contentious year for…
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Podcasts 2018 - Hook Research
Media Research
21/05/2018

What can brands learn from UK podcasts in 2018?

What do listeners want from UK podcasts in 2018? And how can brands best operate in this intimate audio space? Those are the questions Hook Research set out to answer in our new research into the UK podcast market. This research began with a series of conversations: chats with some…
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Kids Media
29/01/2018

3 Big Takeaways from the MRS Kids & Youth Research Conference 2018

The 2018 MRS Kids & Youth Research Conference has come and gone again! Last Thursday Hook Research trouped down to the Southbank to host a panel discussion about authenticity in the media and listen to a host of passionate researchers talk about something near and dear to our hearts: young…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.