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Youth Research Archives - Hook Research

Kids Media
02/05/2019

Toy Trends in 2019: Illuminating the Future Face of Play

Attend enough kids groups, and - whatever the topic - you're more than likely to get a sense of the things that are getting young people excited: whether that's the newest videos and songs on YouTube, the biggest games (like Fortnite), and the most engaging toys. The latter are regularly…
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Instapoets: The Changing Face of Poetry
Media Research
16/04/2019

Why are some people getting so pissed off at Instapoets?

It’s National Poetry Month and the sales of poetry collections are on the up thanks to – wait for it – Instagram. Because of this platform – and the ‘Instapoets’ debuting their work on it - poetry has made its way off of the shelves, onto our phone screens, and…
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Instagram overtourism
Media Research
08/04/2019

Overtourism: the Future of Instagramable Hotspots?

What do you think of when you think about Amsterdam? Canals, bicycles, coffee shops? Chances are, the ‘I Amsterdam’ sign also comes to mind: the iconic, two-metre-tall, red-and-white sign which perched outside the Rijksmuseum for over 14 years. Everyday hordes of tourists would come to sit on the letters and…
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Boxy Girls
Brand StrategyKids Media
17/01/2019

Boxy Girls – Unboxing Kids Trends in 2019

With Christmas over and the new year firmly underway, one gift kids have been receiving this festive period represents current kids trends better than any other – Boxy Girls. At first glance, Boxy Girls might seem no different from the innumerable other brands in your average toy shop. Bratz, Barbie…
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Kids MediaMedia Research
12/11/2018

Viral kids songs – earworms for adults and kids alike

In the past few years a massive trend has been sweeping across YouTube – Viral Kids Songs. This trend isn’t brand new, of course, as YouTube has been known for its viral content since its launch back in 2005. Iconic videos like Charlie Bit My Finger, Chocolate Rain and Numa…
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Teen Vogue
Brand Strategy
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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Ethical Cosmetics
Brand Strategy
12/07/2018

Ethical Cosmetics: Lessons to be Learned from Billie and Lush

We have two new starters at Hook Research: Holly and Olly. We asked them to share their thoughts on a brand they admire. Holly decided to focus on Billie, an ethical cosmetics brand which runs the #ProjectBodyHair campaign - a project that aims to make shaving a choice not a…
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New and proven media
Media Research
12/06/2018

Striking a balance between new and proven media in the UK

Houseparty, Snapchat, Podcasts, YouTube - there are many different ways that UK audiences can now consume content and engage with the brands they love. But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past - making sure…
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Children's Media Conference 2018
Kids Media
29/05/2018

Children’s Media Conference 2018 – Big Lessons from Niche Memes

We're proud to announce that Hook Research will be hosting a panel at the Children's Media Conference 2018, exploring how brands can keep on top of new and emerging kids trends. Our co-founder, Nick Fisher, will be moderating the discussion and joining us on the stage will be: Marc Goodchild, Head of…
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Brand StrategyKids Media
30/04/2018

Brands using memes: Keeping up with youth trends in 2018

Here at Hook Research we’re fascinated by the evolution of language and the myriad different ways people of all ages are communicating in 2018. In the past 10 years emojis, hashtags, acronyms and memes have become key methods of expression, and slang and shortcuts are now fundamental to the way…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.