The Content Development Agency


At Hook, we’re a teen and youth research agency that knows how to get the most out of young consumers

Having worked with most of the the major UK publishers in the teen and youth space, at Hook we know how to create action-led insights that get to the heart of this sometimes tricky audience base.

Our innovative methodologies (combined with our nuanced and sensitive moderation style) have repeatedly helped companies fine-tune their youth-facing engagement strategies, create compelling teen-facing brands, and develop content that appeals to the unique needs of these consumers.

Our work with teen and youth clients

“Hook is a first-class agency. They have consistently delivered the goods: sure-footed moderation, attentive client servicing and – most importantly – outputs that go well beyond basic reportage. What sets them apart is their ability to quickly contextualise findings within both a commercial and a cultural context.”

Jack Fryer – Universal Music

Director of Research & Planning


As a teen and youth research agency, we are regularly producing thought pieces and case studies that engage critically with the consumer landscape. Some of our recent work is below – if you have any questions don’t hesitate to get in touch!

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