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At Hook, we’re a teen and youth research agency that knows how to get the most out of young consumers

Having worked with most of the the major UK publishers in the teen and youth space, at Hook we know how to create action-led insights that get to the heart of this sometimes tricky audience base.

Our innovative methodologies (combined with our nuanced and sensitive moderation style) have repeatedly helped companies fine-tune their youth-facing engagement strategies, create compelling teen-facing brands, and develop content that appeals to the unique needs of these consumers.

Our work with teen and youth clients

500
Teens Moderated Since Starting Hook

“Hook is a first-class agency. They have consistently delivered the goods: sure-footed moderation, attentive client servicing and - most importantly - outputs that go well beyond basic reportage. What sets them apart is their ability to quickly contextualise findings within both a commercial and a cultural context.”

Jack Fryer - Universal MusicDirector of Research & Planning

Engaging with the teen & youth space

As a teen and youth research agency, we are regularly producing thought pieces and case studies that engage critically with the consumer landscape. Some of our recent work is below – if you have any questions don’t hesitate to get in touch!

Case Study: Helping Radio 1 Connect with Teen Audiences – BBC Radio

From Spotify, to TikTok, to podcasts – the modern music landscape is a complicated, dynamic space. Hook was tasked by the BBC with helping them better understand the listening lives of young people – and where modern radio brands could best fit into this mix…

Case Study: Tracking Digital Dialogues Across Social Media – Universal Music

How are modern young people engaging with music and artists on social media? Over 6 months, Hook tracked how teen audiences engaged with a range of different artists – from household names, to up-and-comers. Our work was vital in…

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.