Have you ever wished that you could get insights about your brand direct from kids and families?

Now you can!

Chatterground is designed to get you closer to the daily lives of young consumers by giving you access to regular, up to date, insights into their worlds – combining Hook’s market-leading trend-spotting expertise, with monthly primary research streamed to you and your team (wherever you might be).

What are the benefits to using Chatterground?

Regular research gives a longitudinal sense of kids’ changing lives and the trends that matter

Monthly access to Hook’s market-leading kids’ expertise and trendspotting capabilities

Powerful opportunities to get answers to specific questions facing your business and market

Talking points delivered to you and your team whether working from home or in the office

How does Chatterground work?

Every month, Hook streams four live research workshops targeting primary school children and parents (a total of 20 kids plus their parents). Chatterground participants are invited to log into these workshops and view our conversation – or, for those of you with busy work lives, you can just receive our expertly packaged insights afterwards!

The young people in these sessions are hand-selected each month to talk about the latest big issues and answer questions about key brands and products. We choose these questions in close feedback with Chatterground participants to ensure that we’re covering topics that matter to you and your teams.

When I commission Hook, I know I'm going to get top-quality insights into the kids and youth markets

Ranja MohyieldinDirector of Fan Engagement & Insights, Warner Media

Chatterground sessions are divided into two parts: in the first half of the workshops, we will explore the broader trends and topics that are impacting kids today. In the second half, we’ll ask more targeted questions – focusing on the brands, products, and behaviours of particular interest to brands participating in each session (we’ll develop these in close consultation with you).

The research sessions will be organised and moderated by award-winning kids’ experts Debbie Bray and Nick Fisher. Nick and Debbie have worked with Britain’s biggest brands to understand the kids and family audience better – from media owners such as CBBC, Cartoon Network and Disney, to big FMCG brands such as Pokemon, Ferrero and Mondelez.

What do I get as a Chatterground participant?

Youth Behaviours

Understanding the attitudes and trends impacting young people – as well as specific reactions to your core questions

Expert Analysis

We’ll provide expert summaries of the workshops including: insights from kids; insights from parents, and overarching market insight

Insights On-Demand

Recorded groups will be available for you and your team to view for up to three months after each Chatterground session

‘After School’ Interviews

If desired, we can setup extra interviews with interesting respondents – an opportunity to get quick answers to pressing questions

Want to learn a bit more about Chatterground and how you can get involved?

We’d love to chat with you about the value that Chatterground can add to your business – just get in touch with us via the button below and we can start a conversation!